About

Built to fill the
gap nobody else fills

Blissfully was acquired. Zylo starts at enterprise pricing. There's no good option between a spreadsheet and a $500/month platform — so we built one.

Why Subrina exists

The market gap

At the high end, tools like Zylo and Torii do excellent work — for companies with 500+ employees, a dedicated IT team, and a procurement function. Their starting price reflects that audience.

At the low end, the answer is usually a shared spreadsheet in Notion or Google Sheets. That works for six months, then someone stops updating it, and the data drifts until it's misleading rather than useful.

Subrina is the tool that should exist between those two ends — purpose-built for 10–100 person companies, priced at $19/month, and designed so that an ops manager can set it up in an afternoon without a vendor onboarding call.

The founder

Hi, I'm Max

I'm a Java / Spring Boot developer who has spent years building backend systems. Subrina started as a weekend project when I noticed that the US startup market had no affordable, focused tool for the SaaS management problem.

The goal is simple: build the product that fills the gap, price it honestly, and make it good enough that you'd miss it if it disappeared. No enterprise upsell path. No pivot to some adjacent market. Just a useful tool at a fair price.

Target: live and deployed within six months of starting. If you have feedback, I want to hear it.

Get in touch
Principles

How we build

No dark patterns

Subrina doesn't hide the cancel button, inflate seat counts to trigger upgrades, or lock your data behind a paywall when you downgrade. If you want to leave, export your data and go. We'd rather earn retention than engineer it.

Minimal data collection

We collect what's needed to deliver the product and nothing else. Email bodies are processed in memory and never stored. OAuth tokens are encrypted at rest. We're not building a data business — we're building a productivity tool.

Transparent pricing

Three plans with published prices and a clear feature list. No custom pricing tiers revealed only in a sales call. No features artificially removed from lower tiers to push upgrades. What you see on the pricing page is what you pay.

Small team focus

Features are designed for a single ops manager or finance lead, not for a procurement team of 10. Complexity is a product decision, not a necessity. If a feature requires an onboarding session to understand, we'll redesign it.

Fast iteration

Subrina ships frequently. The roadmap responds to what users actually need, not what was planned 18 months ago. If you report a bug, it gets fixed in days, not the next quarterly release. Single-person team advantages are real.

Long-term commitment

This isn't a startup built to be acquired. It's a product built to be useful and to sustain itself as a business. If you put Subrina at the center of your ops workflow, you should be able to rely on it still being there in three years.

Roadmap

What's coming

Done
MVP — Core subscription management
CRUD, dashboard, multi-user invite, Google SSO, Microsoft SSO, email discovery, employee profiles, seat assignments, offboarding checklists.
In progress
Renewal alerts + Stripe billing
Email alerts at T-7 and T-1 before renewal. Stripe integration for paid plan billing. Deploy to Railway.
Q3 2026
Slack alerts + spend reports
Renewal alerts in Slack channels. Monthly and annual spend reports exportable to CSV.
Q4 2026
Public REST API + additional integrations
Read/write API for power users. Additional SSO providers under evaluation.
2027
Contract management + vendor benchmarking
Store and search contract PDFs. Compare your pricing against anonymized benchmark data from similar companies.

Have feedback?
We want to hear it.

Feature requests, bug reports, or just a note about what you need — all of it helps.